About Christina Tan

What is Sales Symphony's Motivation and Philosophy?

Stepping out of my 20+ years of corporate journey to found Sales Symphony is both exciting and bold. It brings together two passions — entrepreneurship and sales — to help businesses grow through training, coaching and consultancy.

I have been in sales my entire career, consistently helping organisations exceed sales targets and scale success. I still remember closing my first "deal" at age 5, selling notepads to my classmates. My mum was even called in for a complaint session — but I was rejoicing at my first sales win.

My entrepreneurial spirit was forged in my SME and startup days. For 10 sales roles, I started each from scratch. Faced with great obstacles, resource constraints and unpredictable risks, I relied on self-motivation, resilience and resourcefulness to achieve significant results — acquiring 100 logos against world-class competition and closing many industry-first deals.

My diverse environments truly stretched my sales capabilities. I helped NASDAQ-listed tech startups (Optibase Ltd from Israel and Aruba Networks from the USA, now acquired by HPE), SMEs, trade agencies and MNCs grow their marketplace from $10K to over $100M deals.

Today, after more than 30 years in the field, I have overcome these odds — and so can you. Leverage my rich experience and expertise. I can help you reduce pitfalls and increase your sales success.

Who Champions Sales Symphony?

I am Christina Tan, Chief Sales Orchestrator, Founder of Sales Symphony — a Sales training, coaching and advisory firm.

Backed with over 30 years of sales experience, I have opened markets for Israeli and Silicon Valley pioneering technologies in Singapore, and greenfield markets for SMEs and MNCs across key industries, serving MNCs, Fortune 500 companies and government sectors. They benefited from over $100 million of deals won.

The rigorous environment has enabled me to equip and share with a Sales Community of over 100 companies and 500 individuals — including students and undergraduates — with my proven 30-year Sales Success Orchestrator™ 4S methodology. The greatest gratification is to see them close more deals with sustainable, repeatable success.